26th June 2008
TEA CROWNED CREATIVE AGENCY OF THE YEAR
TEA SCOOPED Creative Agency of the Year at the HEW awards last week after beating a host of top agencies to the prestigious prize.
Praised for ‘uncompromising creativity’, TEA took home the trophy after judges decided the agency offered clients the all important commercial edge, consistently demonstrating the ‘ability to take a potentially underperforming product and develop a new, strong, creative message to outperform all expected targets.’
A huge thank you goes out to Twentieth Century Fox Home Entertainment for nominating us and all of our clients for their continued support.
TEA CROWNED CREATIVE AGENCY OF THE YEAR
TEA SCOOPED Creative Agency of the Year at the HEW awards last week after beating a host of top agencies to the prestigious prize.
Praised for ‘uncompromising creativity’, TEA took home the trophy after judges decided the agency offered clients the all important commercial edge, consistently demonstrating the ‘ability to take a potentially underperforming product and develop a new, strong, creative message to outperform all expected targets.’
A huge thank you goes out to Twentieth Century Fox Home Entertainment for nominating us and all of our clients for their continued support.
22nd May 2008
TEA Joins Indy For The Next Stage Of
The Adventure
THE WORLD’S favourite explorer returned to cinema screens this month with TEA’s digital arm helping to crack the legendary whip.
Working on behalf of client Paramount International, TEA designed the global online toolkit as well as a host of microsites and traffic drivers.
The toolkit consisted of standard banners, rich media ads, an MSN theme pack, website overlays and e-cards. The project also included building microsites for the film into Facebook and Flickster offering TV spots as well as featurettes, images, downloads and the official
Indy Widget.
TEA Joins Indy For The Next Stage Of
The Adventure
THE WORLD’S favourite explorer returned to cinema screens this month with TEA’s digital arm helping to crack the legendary whip.
Working on behalf of client Paramount International, TEA designed the global online toolkit as well as a host of microsites and traffic drivers.
The toolkit consisted of standard banners, rich media ads, an MSN theme pack, website overlays and e-cards. The project also included building microsites for the film into Facebook and Flickster offering TV spots as well as featurettes, images, downloads and the official
Indy Widget.
25th January 2008
Putting Burnout Back In The Fast Lane
AFTER winning the hotly contested pitch for BURNOUT PARADISE, TEA have created a slick new look for EA Games’ car gaming franchise.
Set in the world of Paradise City, BURNOUT PARADISE is a reinvention of the Burnout series and so Electronic Arts were looking for an exciting new look to reflect the next-generation of gameplay Burnout offers.
Putting Burnout Back In The Fast Lane
AFTER winning the hotly contested pitch for BURNOUT PARADISE, TEA have created a slick new look for EA Games’ car gaming franchise.
Set in the world of Paradise City, BURNOUT PARADISE is a reinvention of the Burnout series and so Electronic Arts were looking for an exciting new look to reflect the next-generation of gameplay Burnout offers.
12th February 2008
Making Sure Fox’s Fans Get Animated!
WHEN 20th Century Fox decided to give their Animation Domination brand a fresh appeal, they turned to TEA for help in creating a new umbrella identity for their key TV titles.
Promoting products such as Futurama, The Simpsons, Family Guy, American Dad and King of the Hill, TEA rebranded the range as ‘Get Animated!’
Creative executions use bright primary colours to reflect the range’s content and afford them a bold appeal to create maximum standout in store. As well as designing the advertising campaign, TEA produced the definitive style guide for the use of all third party promotional parties as well as a strong digital platform too.
TEA also produced all artwork for the premiere, with 12 types of tickets, production notes and 2,500 masks that were handed out to kids in the crowd. To really bring the event to life, behind the ‘yellow carpet’ was a 400-foot long, ten-foot high recreation of Springfield, featuring the likes of Mo’s Bar and Barney’s Bowlarama.
Making Sure Fox’s Fans Get Animated!
WHEN 20th Century Fox decided to give their Animation Domination brand a fresh appeal, they turned to TEA for help in creating a new umbrella identity for their key TV titles.
Promoting products such as Futurama, The Simpsons, Family Guy, American Dad and King of the Hill, TEA rebranded the range as ‘Get Animated!’
Creative executions use bright primary colours to reflect the range’s content and afford them a bold appeal to create maximum standout in store. As well as designing the advertising campaign, TEA produced the definitive style guide for the use of all third party promotional parties as well as a strong digital platform too.
TEA also produced all artwork for the premiere, with 12 types of tickets, production notes and 2,500 masks that were handed out to kids in the crowd. To really bring the event to life, behind the ‘yellow carpet’ was a 400-foot long, ten-foot high recreation of Springfield, featuring the likes of Mo’s Bar and Barney’s Bowlarama.
21st March 2008
Horton And Friends Cause A Stampede
WHEN Dr Seuss’ latest cinematic offering had its UK release in the shape of Horton Hears A Who, TEA were in charge of all UK theatrical.
TEA designed the press and outdoor campaigns including bus sides, character based 6-sheets, 4-sheets, 96-sheets, (to introduce the colourful cast) and in-cinema activity such as wall charts, standees and activity sheets. The key to the creative was to mirror the big, vibrant and most importantly the fun elements of the film.
Horton And Friends Cause A Stampede
WHEN Dr Seuss’ latest cinematic offering had its UK release in the shape of Horton Hears A Who, TEA were in charge of all UK theatrical.
TEA designed the press and outdoor campaigns including bus sides, character based 6-sheets, 4-sheets, 96-sheets, (to introduce the colourful cast) and in-cinema activity such as wall charts, standees and activity sheets. The key to the creative was to mirror the big, vibrant and most importantly the fun elements of the film.
21st March 2008
Conjuring Up More Online Magic
WHEN best-selling children’s book The Spiderwick Chronicles was transformed into a big screen adventure, TEA sprinkled a dose of magical marketing dust over the film’s online campaign.
As part of client Paramount’s brief, TEA developed an international toolkit that had a three tier roll-out for agencies worldwide to adapt to their needs. The first stage included standard adverts with the second using rich media (TV clips and teasers) as well as expandable ads that let you use the ‘Seeing Stone’ to catalogue the weird and wonderful creatures secreted about your browser. The third tier included overlays and an MSN theme pack plus a homepage takeover for five different territories.
Having designed this international toolkit, TEA then rolled out the UK leg of the campaign as well as producing a microsite for the Cartoon Network and online Cinema Manager’s Guide. The paperfree version of the CMG proved so popular that Paramount want to take this digital route from now on.
Conjuring Up More Online Magic
WHEN best-selling children’s book The Spiderwick Chronicles was transformed into a big screen adventure, TEA sprinkled a dose of magical marketing dust over the film’s online campaign.
As part of client Paramount’s brief, TEA developed an international toolkit that had a three tier roll-out for agencies worldwide to adapt to their needs. The first stage included standard adverts with the second using rich media (TV clips and teasers) as well as expandable ads that let you use the ‘Seeing Stone’ to catalogue the weird and wonderful creatures secreted about your browser. The third tier included overlays and an MSN theme pack plus a homepage takeover for five different territories.
Having designed this international toolkit, TEA then rolled out the UK leg of the campaign as well as producing a microsite for the Cartoon Network and online Cinema Manager’s Guide. The paperfree version of the CMG proved so popular that Paramount want to take this digital route from now on.
Coming 2008
Wizards At Work
WITH the forthcoming launch of EA Games’ Harry Potter and the Halfblood Prince, TEA are responsible for the video game’s packaging as well as the key art for promotional use.
This is the third time TEA have worked on the games franchise for EA, using a process that has gone from pencil sketches of original ideas to guidelines for the photoshoot with Daniel Radcliffe in order to create the re-touched key art.
Wizards At Work
WITH the forthcoming launch of EA Games’ Harry Potter and the Halfblood Prince, TEA are responsible for the video game’s packaging as well as the key art for promotional use.
This is the third time TEA have worked on the games franchise for EA, using a process that has gone from pencil sketches of original ideas to guidelines for the photoshoot with Daniel Radcliffe in order to create the re-touched key art.
7th April 2006
The Stones Roll Into Town
BILLED as the biggest premiere of the year, Martin Scorsesee’s Shine A Light went off with a bang with the help of TEA designed promotional material.
This included invites, tickets and security passes for the Leicester Square event that was beamed into 100 cinemas around the country in real time. For £15, fans got to watch all the red carpet action and get their commemorative Stones T-shirt before watching the film itself. To promote the event, TEA produced 6-sheets, press ads and in-cinema visuals and as a late postscript we’re currently working on the packaging for the DVD release.
The Stones Roll Into Town
BILLED as the biggest premiere of the year, Martin Scorsesee’s Shine A Light went off with a bang with the help of TEA designed promotional material.
This included invites, tickets and security passes for the Leicester Square event that was beamed into 100 cinemas around the country in real time. For £15, fans got to watch all the red carpet action and get their commemorative Stones T-shirt before watching the film itself. To promote the event, TEA produced 6-sheets, press ads and in-cinema visuals and as a late postscript we’re currently working on the packaging for the DVD release.
14th February 2008
Jump To It!
From the director of Mr & Mrs Smith and The Bourne Identity came the action adventure Jumper, starring Hayden Christensen as one of a select few who could ‘jump’ to anywhere in the world at the speed of a thought.
For the film’s theatrical release, TEA produced 6-sheets, press ads and an Imax wrap – taking the creative and wrapping it four times around the vast exterior of the Southbanks IMAX cinema. This was complimented by aspirational ads on January’s Blue Monday (allegedly the most depressing day of the year) asking people where they would go if they had the powers of a Jumper.
Jump To It!
From the director of Mr & Mrs Smith and The Bourne Identity came the action adventure Jumper, starring Hayden Christensen as one of a select few who could ‘jump’ to anywhere in the world at the speed of a thought.
For the film’s theatrical release, TEA produced 6-sheets, press ads and an Imax wrap – taking the creative and wrapping it four times around the vast exterior of the Southbanks IMAX cinema. This was complimented by aspirational ads on January’s Blue Monday (allegedly the most depressing day of the year) asking people where they would go if they had the powers of a Jumper.
30th October 2007
Juno Delivers Twin Award Nominations For tea:wonderland
tea:wonderland’s work has been turning more than a few heads Stateside with two different award nominations for hit movie Juno. The first was in the category of ‘Best Comedy’ at the Golden Trailer Awards - an open competition judged by film industry notables - in Los Angeles.
The second arrived in the form of a nomination for the highly prestigious Hollywood Reporter Key Art Awards in the category of ‘Best International Trailer’. The honours mark the first of their kind since the merger of TEA and Wonderland in the summer of 2007. Winners are announced on June 13th.
Juno Delivers Twin Award Nominations For tea:wonderland
tea:wonderland’s work has been turning more than a few heads Stateside with two different award nominations for hit movie Juno. The first was in the category of ‘Best Comedy’ at the Golden Trailer Awards - an open competition judged by film industry notables - in Los Angeles.
The second arrived in the form of a nomination for the highly prestigious Hollywood Reporter Key Art Awards in the category of ‘Best International Trailer’. The honours mark the first of their kind since the merger of TEA and Wonderland in the summer of 2007. Winners are announced on June 13th.
14th April 2008
Super Furry Animals Hit The Dvd Charts
EVERYBODY’S favourite furry popstars Alvin & The Chipmunks launched on DVD recently, with TEA on hand to make sure the campaign hit all the right notes in print and digital media.
TEA created a range of character based 6-sheets and City Box posters in shopping malls to convey the cheeky, chirpy fun, consumers could expect from the film.
Super Furry Animals Hit The Dvd Charts
EVERYBODY’S favourite furry popstars Alvin & The Chipmunks launched on DVD recently, with TEA on hand to make sure the campaign hit all the right notes in print and digital media.
TEA created a range of character based 6-sheets and City Box posters in shopping malls to convey the cheeky, chirpy fun, consumers could expect from the film.
1st Oct 2007
24 Knock the Competition
For Six
AFTER Season 5 of 24 recorded the franchise’s highest DVD sales of all time, TEA were asked to make sure that Season 6 went one better.
read more
For Six
AFTER Season 5 of 24 recorded the franchise’s highest DVD sales of all time, TEA were asked to make sure that Season 6 went one better.
read more
5th Oct 2007
Helping Daywatch See The Light
PICKING straight up from the grand finale delivered by Nightwatch, our hero Anton continues to fight the forces of darkness after finding the secret to restoring life in Moscow after it faced its very own apocalypse
read more
PICKING straight up from the grand finale delivered by Nightwatch, our hero Anton continues to fight the forces of darkness after finding the secret to restoring life in Moscow after it faced its very own apocalypse
read more
26th July 2007
Making Sure You Doh-n't Miss It
WHEN THE world’s favourite family made their recent Big Screen debut, TEA were proud to accompany them for the ride by producing The Simpson’s print and outdoor campaign.
read more
WHEN THE world’s favourite family made their recent Big Screen debut, TEA were proud to accompany them for the ride by producing The Simpson’s print and outdoor campaign.
read more
19th Aug 2007
We Ate All The Pies
FOR THE UK release of Waitress, TEA was asked to originate a campaign that helped convey the film’s plot, implicating the love triangle at its heart and the quirky, offbeat personality behind it.
read more
FOR THE UK release of Waitress, TEA was asked to originate a campaign that helped convey the film’s plot, implicating the love triangle at its heart and the quirky, offbeat personality behind it.
read more
